“It’s possible that we’ll sell this in the U.S. It will be positioned as a business product, with Wi-Fi and 3G wireless connectivity. The price is less than an iPad in China, which sells for about $590.
Hanvon’s first product using a 9.68-inch color touch screen will be available this March in China, starting at about $440. Its founder and chairman, Liu Yingjian, says Hanvon has a 78 percent share of the Chinese market. While barely known in this country, Hanvon is the largest seller of e-readers in China. “I’m convinced that a lot of times it takes one company to prove the market,” Mr. Peruvemba, an E Ink vice president, is not upset by the reluctance of the market leaders to adopt his color technology. We’re not willing to give up the true black-and-white reading experience.”īut Sriram K. “There’s no question that color is extremely logical. “On a list of things that people want in e-readers, color always comes up,” said Steve Haber, president of Sony’s digital reading business division. Sony is also taking a wait-and-see approach. Amazon says it will offer color E Ink when it is ready the company sees color as useful in cookbooks and children’s books, and it offers these books in color through its Kindle application for LCD devices. These are reasons Amazon, Sony and the other major e-reader makers are not yet embracing it. In addition, E Ink cannot handle full-motion video. Unlike an LCD screen, the colors are muted, as if one were looking at a faded color photograph. However, the new color E Ink display, while an important technological breakthrough, is not as sharp and colorful as LCD.
“It will bring e-readers to a higher level.”Į Ink screens have two advantages over LCD - they use far less battery power and they are readable in the glare of direct sunlight. “This is a very important development,” Ms. Colegrove, director of display technologies at DisplaySearch, said it was a milestone moment.
HANVON EINK TV
“Every display you see, whether it’s a TV or a cellphone, is in color.”
“Color is the next logical step for E Ink,” said Vinita Jakhanwal, an analyst at iSuppli. The first color e-reader, from Hanvon Technology, based in Beijing, has an E Ink display. While Barnes & Noble recently announced a color Nook and the Apple iPad has a color screen, both devices use LCD, the technology found in televisions and monitors. E-book readers are lightweight and use little power, but most have a distinct disadvantage to colorful tablet computers: their black-and-white displays.īut on Tuesday at the FPD International 2010 trade show in Tokyo, a Chinese company will announce that it will be the first to sell a color display using technology from E Ink, whose black-and-white displays are used in 90 percent of the world’s e-readers, including the Amazon Kindle, Sony Readers and the Nook from Barnes & Noble.
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